Needs of EV Charging Stations at Restaurants

Adoption of electric vehicles (EVs) is increasing, and it’s only going to get worse now that the federal government is extending and expanding tax incentives for EVs and EV charging infrastructure. According to Deloitte, global EV sales will increase from 2.5 million in 2020 to 31.1 million by 2030, for a total market share of 32% of all vehicle sales.

With so many customers projected to switch to EVs over the next decade, millions more individuals will be seeking simple and accessible ways to charge their vehicles. Businesses that capitalize on this rising demand will discover a new way to differentiate themselves from the competition.

 

Restaurants With EV Charging Stations Are Leading the Way

Restaurants are in a unique position to benefit from these developments since they provide guests with a location to stop and remain for a long time. Here are a few advantages that restaurants with EV charging stations will have as EVs become more prevalent.

 

Obtaining EV-Driving Users

With more people driving EVs in the coming years, there will be more prospective customers searching for somewhere to charge their vehicles as they shop and conduct business throughout the day. And restaurants are an excellent place to “fill up.”

Whether someone takes an hour for lunch or spends a few hours after work for happy hour or supper, they remain long enough to give their EV battery a big boost. Restaurants with level 2 chargers may add 15-25 miles of range to a client’s vehicle during their lunch break, while those with quicker level 3 chargers can even give a complete recharge before the consumer needs to return to work.

If a client has an option between two restaurants they enjoy, but only one has EV charging, which do you think they’ll select when it’s time for a refill? Adding EV charging stations to restaurant franchises can attract new customers while also building loyalty among existing ones.

Using Level Up Local for SEO-targeted advertising is one method to attract more attention to your company as a charging station. When prospective guests search for phrases such as “EV charging stations near me,” your restaurant will appear on the map and in mobile applications. You may also utilise e-vouchers and promotional coupons to entice new consumers. Combining this with free exposure opportunities like your Google Maps listing and presence on EV charging network applications is an excellent way to get your business recognized.

 

Increase Revenue

Not only will restaurants with EV charging stations enjoy greater foot traffic, but they will also see an increase in income per client. This can occur in two ways.

Consider the consumer who is having lunch or happy hour and wants to remain a little later to extend their charging time. While they wait, they opt to get dessert or another drink, increasing their bill and increasing the restaurant’s earnings.

Second, many restaurant owners may have overlooked the potential cash generated by charging stations. Owners might turn the cost of installing EV chargers into another cash source by charging a fee for their use. They may even convert this into a benefit by giving charge credits to customers who spend more money at their restaurant.

 

Make More Visible to Job Seekers

Restaurants have struggled to attract and retain personnel in the post-pandemic era. Restaurant owners and managers must continue to think imaginatively about how to attract new employees to the hospitality industry, and providing EV charging stations is an inventive approach to remain ahead of the competition.

It’s a great benefit for a waiter or host who spends all day at a restaurant to be able to fully charge their automobile while they work. This provides them with one less thing to think about during their downtime and one more reason to reconsider switching jobs. 

If you have charging stations but charge customers for their use, consider providing free or reduced-rate charging to staff to strengthen this incentive.

 

Assist in EV Adoption

Restaurants with EV charging stations may take satisfaction in the knowledge that they are part of a significant movement, in addition to increasing business, recruiting employees, and improving income.

Every firm that installs EV charging stations helps accelerate EV adoption. For restaurants, in particular, the installation of EV charging stations brings EVs closer to employees as well as gig workers such as Door Dash or Uber Eats drivers. It’s a lot simpler to contemplate an EV when it’s that much easier for them to charge up on the job.

This gives a boost to a movement that will be important in ensuring a sustainable future for people and the earth. Although it may not be a direct benefit to the bottom line, it is perhaps the most significant.

 

Take advantage of the opportunity and lead the way.

Every business has the opportunity to contribute to the movement toward a greener, cleaner future. However, restaurants and franchisees are well positioned to lead the way and reap enormous rewards in the process. Don’t put off thinking about EV charging stations. Contact eVVe India, and we’ll get you started right away.